The Design Agency Logo Offering Under The Spotlight

Paying too much for a great design? You might be. An image is worth a thousand words but needn't be at a costs of thousands of rands. Yet in the same breath, few people appreciate the importance of a solid company logo or corporate image. As with all public communications, it needs to be well thought out, relevant and true to the company's ethos.

The process of creating a logo with panache and gravitas is far more complicated and involved than most people realise and plenty of work goes into the mix. The debate arises when people feel that they are paying too much for what they receive. Logo creation first involves researching the client company, its product or service, plus the target market, before the actual design of proposed options is ready to commence. Clients pay for time, effort and expertise. Most importantly, clients for originality.
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