Be at your most Creative when the client is in the best mood.

It is always wise to put your best foot forward in every project you are involved in. But, what makes clients remember you? Is it your the work that they are expecting you to produce? Off course not, it might have WOW'ed them then, but now it is what you are expected to produce. Think about a time when your bank introduced internet banking, then, it was amazing, today it is expected. So what is it that does it? You guessed it, EFFORT. When you put extra effort in making a project extraordinary.
VWV did it with AVIS when they were commissioned to produce a film production. The objective was two-fold, it is to be screened at the AVIS company annual awards dinner, and will serve as the company's 2012 corporate video. The production resulted in a fun graphics experience, set against a backdrop of driving musical score which takes the viewer on a roller-coaster ride through the company's philosophy, history, leadership achievements and upcoming opportunities. The film was a dramatic departure from past and existing video offerings.
The client was in a festive mood and the agency took full advantage of that and also used this opportunity for a re-Brand Activation exercise. Do you think AVIS will do business with VWV again. Off course, cause they put the best foot forward with a brand new shoe.

Read the original article: www.bizcommunity.com/Article/196/40/68380.html
www.enlynegroup.com | www.enlyneinternet.co.za | http://enlyneblog.blogspot.com | info@enlynebranding.com