Running a 21st century business is a full-time job, because the customer is becoming more and more demanding, and products and services are getting more and more accessible. Customers have an option and definitely has choice of where their loyalty lies. I have always advised my clients that if you want to create a loyal base of customers, start with a blog. But this comes with a lot of research, discipline and good content.The blog in itself is a very important part of your business's brand, so important that you need to have the discipline to feed your followers on a constant basis. This is why static website are no longer performing their duty, because visitors will only go to the site only once, because the site has the same information and is updated after a long period of time. Having a blog in your website allows your visitors to come and learn more on your products, your events and even your topics that you post on the blog. Having the discipline to post articles, discussions and events is important depending on your sales-cycle and you need to develop the following when you start your blog:
- Blog schedule - your schedule is important, for those who are interested in a specific topic will make sure they contribute to that topic and it will generate traffic for your business.
- Content - The content is key, it needs to be relevant, direct and engaging
- Boost your content with teasers - when posting articles, give your viewers a teaser of what to expect in the future.
- Be sincere - Blogs are intended to engage not to sell, give your customers content to engage and don't spoil the content with a sales pitch, leave the selling to direct marketing.
The benefits for your business are is the real-time discussions that benefit your traffic, and mostly for your credibility. People who blog, are passionate about what they blogging about negative or positive. And this is why musical artists do so well with blogging and it seems like every artist goes viral on the number of followers that follow them. Further with a blog you get an opportunity to post information immediately and days and sometimes weeks before it gets published in newspapers and magazines. Your followers and fellow bloggers have an opportunity to make their view points and their comments published immediately and they are the first to know, through the blog.
Publishing your blog is far reaching than publishing on print media, blogging usually gets people form all over the world and allows you to get a good balance from different perspectives. And when you publish on the blog, it is far cheaper than print media, which saves your marketing budget and you can invest in other low cost marketing initiatives that yield better results than conventional marketing.
A blog is a tool that generates traffic and this is without any doubt, and it a fact that your web crawlers love new content and a blog will benefit your business as it will rank high on organic searches, and people's responses will serve as a catalyst to your cause. So when you write a good article or simply posting something on your discussion board, make sure that your blog is keyword rich for web crawlers. Off course write your content for you audience, and then consider the web crawlers and if can't find the balance, rather write for the audience.
The benefits on having a blog on your website is without doubt very important, and there are many reasons I can list. And all I can say is that, get started, and if you don't have a website for your business, get on with it, okay I will list a few benefits so that I keep you coming back to this blog. They are as follows:
A blog is a tool that generates traffic and this is without any doubt, and it a fact that your web crawlers love new content and a blog will benefit your business as it will rank high on organic searches, and people's responses will serve as a catalyst to your cause. So when you write a good article or simply posting something on your discussion board, make sure that your blog is keyword rich for web crawlers. Off course write your content for you audience, and then consider the web crawlers and if can't find the balance, rather write for the audience.
The benefits on having a blog on your website is without doubt very important, and there are many reasons I can list. And all I can say is that, get started, and if you don't have a website for your business, get on with it, okay I will list a few benefits so that I keep you coming back to this blog. They are as follows:
- Professional Appearance for your audience
- Content control
- Brand Promotion
- Revenue Generation
- Growth
- Site Integration
- Generate Leads
- Test New Ideas
- Position yourself as a subject matter expert
- Increase social sharing
Should any of these raise your eye-brow, you should not read to end of this sentence without you making bold steps towards a blog. Go ahead and let me know how it is going, go for now.......
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