What Social Media's Leaderless Revolutions Have to Gain From Old-Fashioned Branding

I believe in social media so much, that when I learned the ins and outs of  social media, it offended me when someone did not see the same benefit. Although this article I read by Maja Rode left me with a feeling of doubt and whether social media is really leaderless and does not represent a brand. I really considered her opinion, and you know what, I am still a champion of social media. Social media has taken brands to new heights, businesses that would normally not get a chance on old-fashioned type of branding, are now making headlines, because the people that follow them have made their opinion count. Don't get me wrong, branding is also my passion, but I do not view them separate from social media, it is actually complementing branding, just like a website complements what a company represents and stand for. It is a way of the 21st Century. Without further due, I will present to with great pain, Maja Rode's article and follow the link.

I've recently had the pleasure of attending a few talks by social media commentator Walter Pike. He often draws on the example of the nameless, faceless protestor that Time magazine named as its 'Person of the Year 2011' to illustrate the power of social media in generating mass movements that effect real political change virtually overnight.

http://www.bizcommunity.com/Article/196/82/71090.html