This is series of discussions I will deal with SEO (Search Engine Optimization). First let us start from the beginning. What is SEO (Search Engine Optimization)?
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO use it for different reasons, some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO consider themselves to be in the broad field of website optimization.
This is one of the services that Enlyne Branding offers to our clients. In today's market the customer not only relies on TV and Radio advertising to find a product or service. Customers are now using search engines not only to find the product or service, but also to compare the quality and price of a product or service. In South Africa only 10% of the total sites registered are performing at the highest level in the search engine ratings, meaning when a customer searches for the product or service, they will find it on the first page.
How will SEO Help my business?
It gives companies the ability to:
- Cut advertising costs
- Increase sales leads from customers looking for your product and services
- Increase our profile against your competitors
- Target a global audience through international search engines
- Drive high quality customers to your site
- Build an online reputation
- Target specific geographic regions for specific campaigns
Why should you Optimize your website?
Quite simple, when customers are looking for you or your services, they should be able to find you and be able to make an order or request a service. The top 5 highest performing site in South Africa are making 40% of their income from search engines. Customers are finding them through search engines. In today's market Web marketing is more popular because it is able to reach a wide medium of people and a specific goal. SEO does not however replace the traditional way of marketing or other forms, it is a different form of marketing.
To be specific, SEO is about ranking your site on the top of the search engines by making major or minor changes to your website that will effectively make customers to find your service offerings. Businesses through an intense word selection exercise and reviewing if they work, and making modifications. Put the work into Optimizing your site and you will reap good results. How important is it for you to rank your website on search engines?
For more info on SEO, please email info@enlynebranding.com
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